Milan Design Week 2017July 20, 2017
You realise how busy the studio has been when you look at the last blog post being March. We have finally had the time to start updating the news section from the last few months. Finally we can share what we have been up to.
In April, the studio headed back to Milan for this year’s world renowned design fair; Salone Del Mobile. This years show did not disappoint.
There was no shortage of fabulous new product launches and events to get everyone excited and inspired for the projects we have taking place in the coming months ahead and beyond. Highlights of this years fair included:
As anticipated, insane queue’s formed outside the disused 1930’s Cinema Arti on the Via Pietro to see Swedish fashion brand COS and STUDIO SWINE (Super Wide Interdisciplinary New Explorers) collaborate and showcase an amazing interactive multi sensory installation titled ‘New Spring’.
COS produce fashion for women and men who want modern, functional, considered design.
STUDIO SWINE create works that span across disciplines. SWINE explores themes of regional identity and the future of resources in the context of globalisation. SWINES’s work manifests a deep research into materials and modern Industrialisation.
The experience was most defiantly worth the wait. Delicate mist-filled ‘blossoms’ that disappeared on contact with skin, were produced from the installation’s bold centrepiece, a tree-like sculpture that references the ornate chandeliers of Milanese palazzos.
“Inspired by the famous cherry blossom festival in Japan, the installation is designed to create a special moment that brings people together. A fleeting shared experience that evokes a sense of the changing seasons.” – STUDIO SWINE
Whilst out and about exploring we happened to stumble over an amazing concept store, BDDW. This was the best retail space by a country mile.
“BDDW is a small American furniture company dedicated to the creation of well crafted timeless designs. All of BDDW’s pieces are created by the companies founder Tyler Hays. BDDW is know for there heirloom quality, solid furniture which is traditionally joined in select domestic hardwoods.
BDDW store, Milan. Photograph by Louisa Grey.